Enterra Insights

In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Surviving in the Omni-channel World

Erik Brynjolfsson, Yu Jeffrey Hu, and Mohammad S. Rahman believe that mobile technology is forever changing the face of retailing. They write, “Recent technology advances in mobile computing and augmented reality are

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Millennials: Getting to Know You

Back in 1951, when Oscar Hammerstein II and Richard Rogers wrote their now-famous tune “Getting to Know You,” they weren’t thinking about marketers’ love affair with consumers. Nor did they ever dream

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Big Data is a Big Deal in Healthcare

Sharon Terry, President and Chief Executive Officer of Genetic Alliance, asserts, “I find myself becoming increasingly optimistic that we are approaching a tipping point for the consumer movement in health.” [“Big Data

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Getting to Know Emerging Markets, Part 1

“Emerging markets are more important than ever,” according to Boston Consulting Group analysts, “and they make up a large share of many multinational companies’ revenues and growth.” Despite the importance of emerging

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