Clay Christensen: At the Intersection of Innovation and Targeted Marketing
Have you ever heard of job theory (or the Theory of Jobs to Be Done)? In the coming years, it may become as familiar to you as the phrase “disruptive innovation.” Both
Bradd C. Hayes is the active editor of this blog.
Have you ever heard of job theory (or the Theory of Jobs to Be Done)? In the coming years, it may become as familiar to you as the phrase “disruptive innovation.” Both
“Robotic process automation software is having a moment,” writes Linda Tucci (@LTucci), “despite there being a good deal of confusion about what the term refers to.”[1] Tucci offers this definition of robotic
“In today’s economy,” writes IBM CEO Ginni Rometty (@GinniRometty), “we are seeing companies, business models, products, and processes undergoing major transformation. Enterprises and governments are rapidly ‘becoming digital’ as they seek to
One of the bitterest U.S. presidential elections ever held is now over; but, the divisiveness it fomented will likely linger for a generation or more. That’s why this Veterans Day might be
“When once the forms of civility are violated,” Samuel Johnson once wrote, “there remains little hope of return to kindness or decency.” We can only hope he was incorrect in that assertion.
Cause and effect relationships are important for understanding the world around us. Joris M. Mooij, Jonas Peters, Dominik Janzing, Jakob Zscheischler, and Bernhard Schölkopf assert, “An advantage of having knowledge about causal
We’ve all made bad decisions in our lives. In business, however, bad decisions can impact more than our individual lives. Business leaders are driven to make decisions, because making no decision can
“The growth of internet-enabled commerce, mobile devices and social networks has led companies to be more digitally driven since the turn of the century,” writes Nipun Mundoor and Dinesh Natarajan, consultants with OPS
“Artificial intelligence (AI) is on a winning streak,” assert Daniel Castro and Joshua New (@Josh_A_New), authors of a new report from the Center for Data Innovation.[1] They add: “AI is already having
When Procter & Gamble (P&G) announced it was going to do less targeted marketing on Facebook, it was big news. For example, Ian Leslie (@mrianleslie) wrote, “Procter & Gamble, the world’s biggest
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