Bradd C. Hayes is the active editor of this blog.
There is no perfect customer. Each consumer is unique is one way or another. That makes targeted marketing a challenge. Nevertheless, identifying the personas of customers who are likely to spend more
This past holiday season was a paradox. Consumer spending was up; nevertheless, thousands of retail stores are shuttering their doors forever. The paradox is explained by the fact that sales in brick-and-mortar
“In fairly short order,” writes David McCann (@DaveMcCFO), “robots have begun taking over in the corporate world.”[1] The robots to which McCann refers are not metal giants with mechanical arms and scary
Over the next few years, we are likely to see fewer articles about “big data” — not because data is going away but because the modifier “big” will seem inadequate to describe
The term “design thinking” may sound a bit artsy for people who believe problem solving only requires hard science, technology, engineering, and math (STEM) skills. According to the Fast Company staff, however, “The
A number of analysts have declared 2017 the year of artificial intelligence (AI). AI is a big field which includes things like cognitive computing and machine learning. Chris Brandt explains, “There are
Some industries have already felt the full effects of digital transformation (e.g., media and retail). Boston Consulting Group (BCG) analysts, Lars Fæste (@Lars_Faeste), Thomas Gumsheimer, and Matthias Scherer, insist most industries will
Grocery shopping has been an activity in which humans have engaged since the first marketplaces were set up millennia ago. This year, however, may introduce a few surprises and twists in the
No one doubts we are fully immersed in the Age of Information. A few years ago, David Russell Schilling (@davidrschilling) reported, “Buckminster Fuller created the ‘Knowledge Doubling Curve’; he noticed that until
“Should we be afraid,” asks Molly Connell. “Many experts fear that robots will take over most jobs within the next 30 years, which would send unemployment rates through the roof.”[1] The media
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