Bradd C. Hayes is the active editor of this blog.
The marketing world loves to generalize. Historically, generalizations made targeting consumers easier. One of the most widely referenced segmentations used by marketers is the artifice of “generations.” With baby boomers entering their
There’s no denying the digital path to purchase is becoming more of a consumer highway than a path. A Forrester report predicts, “Fifty-eight percent of U.S. retail sales will be digitally impacted
Anyone who has served in the armed forces knows the military loves its acronyms. For years the military has used the acronym VUCA to describe what, in wartime, is often referred to
By now, most people are aware of the spate of retailer bankruptcies and store closures referred to in the press as the Retail Apocalypse. “For years now,” writes Ryan Lester, Director of
Presidents’ Day is provides retailers with another holiday sales opportunity with campaigns often exploiting pictures of George Washington and Abraham Lincoln. The actual name of the federal holiday is Washington’s Birthday. The
As parents, we want our children to learn everything they will need to become successful adults. In today’s technological world, more often than not that means they will need a good background
There are several different stories about the origins of Valentine’s Day (or St. Valentine’s Day); but, the story I prefer involves love and marriage. According to the BBC, “The popular belief about
Most often when people discuss artificial intelligence (AI), they are discussing a subset of that field known as machine learning. Louis Columbus (@LouisColumbus) explains, “Enterprises are striving to find greater meaning in
The last mile of most traditional logistics’ journeys ended at a retail store. The exceptions were goods purchased from mail-order catalogs. With the rise of e-commerce, the last mile journey can end
Twenty-five hundred years ago the philosopher Heraclitus, wrote, “The only thing that is constant is change.” It’s a lesson the business world constantly learns even as some sectors resist change. The most
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