Bradd C. Hayes is the active editor of this blog.
Today’s consumers can be characterized as persnickety — that is, they require a particularly precise or careful approach. Persnickety consumers expect a great customer experience when dealing with brands and retailers. Staff
Customer experience (CX) is becoming an important part of both traditional and digital paths to purchase. David Scamehorn, vice president of global data analytics and customer insights at the Radisson Hotel Group,
Life is not a journey that can be successfully navigated using rote answers learned in school. One of the most important things any educational system can do is teach students to think
Numerous sources have declared data to be the most valuable resource in the world and the supply chain sector is trying to take full advantage of data. According to the International Data
The youngest members of the generation known as Baby Boomers are approaching retirement age. If companies allow Baby Boomers’ years of expertise to walk out the door without capturing it, they are
In the past, articles about blockchain (aka distributed ledger) technology primarily focused on cryptocurrencies, like Bitcoin. Increasingly, however, articles about blockchain technology focus on how it can help improve supply chain operations.
To most people, Labor Day represents the end of summer. It’s a time to take one last deep breath of warm air and bask beside the pool in preparation for the colder
The Netflix documentary “The Great Hack” has stirred up an incredible amount of controversy and discussion. NPR’s Sarah McCammon writes, “If you’ve ever considered deleting your Facebook page or limiting the information
In the science fiction television series Star Trek, crew members were often heard asking the spaceship’s on-board computer to provide them with information needed to make decisions in critical situations. For example,
Both brands and consumers need advertising; nevertheless, they have a love/hate relationship with ads. John Wanamaker, the late department store magnate, summed up the retailer perspective when he stated, “Half the money
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