Targeted Marketing: To Infinity … and Beyond
December 17, 2019
On a clear night in the countryside, you can look up and see a star-studded sky. As impressive as the night sky can be, the Hubble telescope has opened our eyes to
Enterra Insights
In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Categories
You Can’t Play Ostrich with Supply Chain Risks
December 16, 2019
The late George Alfred Carman, a leading English barrister, once stated of an acquaintance, “He behaved like an ostrich and put his head in the sand, thereby exposing his thinking parts.”[1] Companies
21st Century Marketing with Artificial Intelligence
December 13, 2019
American serial entrepreneur Nolan Bushnell (@NolanBushnell), founder of Atari, the Chuck E. Cheese’s Pizza Time Theater chain and numerous other businesses, notes, “Today, companies have to radically revolutionize themselves every few years
Manufacturers, Technology, and the Digital Age
December 12, 2019
Manufacturers have historically found themselves at the cutting edge of technological advances. The term “industrial revolution” pays homage to this fact. It’s surprising, then, to read stories encouraging manufacturers to jump aboard
Machine Learning: The Hardest Part is Getting Started
December 11, 2019
Data is now considered the world’s most valuable resource — displacing oil for that title. Unlike oil, whose supply is diminishing, the pool of data grows every second of every day. The
Industrial IoT: Supporters and Skeptics
December 10, 2019
Much of what people read or hear about the Internet of Things (IoT) pertains to non-commercial home usage, like smart doorbells, smart lights, smart thermostats, and so forth. As cool as those
Knowing Your Consumer is Essential for Grocery Business Success
December 9, 2019
Although America has traditionally perceived itself as a melting pot of cultures, the truth is people have often self-segregated themselves into ethnic neighborhoods with nicknames like Chinatown or Little Italy. Danah Boyd
STEM Toys for Holiday Giving
December 6, 2019
Parents often find it challenging to buy just the right holiday gifts for their children. Toymakers are increasingly encouraging parents to consider education-related toys, especially STEM toys, when they are drafting their
Companies Need to Do More than Pay Lip Service to Innovation
December 5, 2019
One oft-heard business mantra is: Innovate or die. The message may be stark and a bit hyperbolic; nevertheless, Paul R. La Monica (@LaMonicaBuzz) reports, “Innovative companies are trouncing the rest of the
Digital Path to Purchase Decreases Retailers’ Reliance on Holiday Shopping
December 4, 2019
Traditionally the holiday shopping season has been a make-or-break time for retailers. It’s still important, but Lauren Thomas (@laurenthomas) reports, “Coresight Research … says the holiday season is becoming ‘less important’ for
