Targeted Marketing: Helpful or Creepy?
Barry Schaeffer, a consultant with Content Life-cycle Consulting, reminds us that targeted marketing was not born in the digital age, but originated in the age of print. “In times past,” he writes,
Bradd C. Hayes is the active editor of this blog.
Barry Schaeffer, a consultant with Content Life-cycle Consulting, reminds us that targeted marketing was not born in the digital age, but originated in the age of print. “In times past,” he writes,
A year ago, Edd Gent (@EddytheGent) reported, “The IT professional body BCS highlighted cognitive computing as one of the next great waves of computing, but one that also has the potential to
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