Targeted Marketing Dollars
February 14, 2013
A year ago Lisa Arthur reported, “Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping – or even slowing down – any time soon.”
Enterra Insights
Month: February 2013
In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Categories
Big Trouble for Big Data, Part 2
February 13, 2013
In previous posts about big data and targeted marketing, I have repeatedly pointed out that the elephant in the room is not Hadoop but issues involving privacy and access to consumer information.
Big Trouble for Big Data, Part 1
February 12, 2013
Ray Gallagher reports that defense contractor Raytheon “has secretly developed software capable of tracking people’s movements and predicting future behaviour by mining data from social networking websites.” [“Software that tracks people on
Supply Chain Risk Management: The Five "Rs" of Resilience and Response
February 11, 2013
Recently, the blogsite Riskviews: Commentary on Risk and ERM posted an article entitled Five components of resilience — robustness, redundancy, resourcefulness, response and recovery. [24 January 2013] The post was “adapted from
Open Innovation: The Good, the Bad, and the Ugly
February 8, 2013
Since I last focused an article on open innovation (see The Ups and Downs of Open Innovation), there have been a number of articles written on the subject. Some pundits believe that
Artificial Brains: The Debate Continues
February 7, 2013
“There’s an ongoing debate among neuroscientists, cognitive scientists, and even philosophers,” writes George Dvorsky, “as to whether or not we could ever construct or reverse engineer the human brain. Some suggest it’s
What Follows Globalization, Part 2
February 6, 2013
In yesterday’s post, I cited a number of pundits who worry that no clear model has emerged as the obvious candidate for what follows globalization. I noted that fifteen years ago Daniel
What Follows Globalization, Part 1
February 5, 2013
David M. Smick, editor of International Economy magazine, believes that the globalization model is crumbling and, with no apparent model to succeed it, he predicts that things are going to get very
Infrastructure, the Supply Chain, and Economic Growth
February 4, 2013
“Deficiency in transport and communications infrastructure is one of several supply chain barriers that act as obstacles for speeding up global economic growth.” At least that is one of the conclusions of
The Future of Big Data, Part 3
February 1, 2013
In Part 2 of this series, I discussed some thoughts on the future of big data offered by marketing technologist Scott Brinker. He wrote that the “big leap” for marketing companies will
