Category: Web/Internet

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Marketing, Math, and Magic

Jason Stewart, who leads content marketing efforts at Demandbase, writes, “B2B marketers … continually blanket the web with their offers and messages in the hopes of magically getting impressions in front of

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Big Data and Big Brother

“In our haste to study larger and larger amounts of data and find information,” writes Christopher Taylor, “there’s a point getting lost in the excitement … those are people who often haven’t

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Americans Love Their Coupons

Anyone who has followed the travails of retailer J.C. Penny (JCP) knows that the tenure of former CEO Ron Johnson didn’t go well. In fact, some pundits called his leadership “disastrous.” Johnson

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Semantic Web and Semantic Search

Sir Timothy “Tim” Berners-Lee, inventor of the World Wide Web, also coined the term “semantic web” nearly a score of years ago. It has taken most of two decades to develop technologies

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Gamification and the Future

According to Wikipedia, “Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems.” The staff at Mashable adds: “Typically gamification

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Digital Marketing Growing in Importance

“Digital marketing budgets averaged 2.5% of company revenue in 2012, growing 9% in 2013,” reports Gartner’s Laura McLellan, “and that’s still too low. At a time when 2012 marketing operating budgets were

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