In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Recently Adrian Gonzalez penned an article about supply chain trends. [“What Are Your Top 10 Supply Chain Trends?” Logistics Viewpoints, 10 July 2013] The inspiration for Gonzalez’ article was a presentation given
“Wanting to reach your target audience is one of the things that can help business owners grow their business,” writes Kim Beasley. “Keep in mind that just marketing anywhere and everywhere won’t
The world changed forever when people started connecting over the Internet. The world is going to change again as billions of devices and machines start connecting over what is being called “The
In Part 1 and Part 2 of this 4-part series, I discussed some of the trends that are predicted to create both disruptions and opportunities for businesses and individuals in the coming
Analysts have tried depicting a consumer’s digital path to purchase in a variety of ways — loops within loops, funnels, circles, and so forth. The reason it is so difficult to depict
In Part 1 of this 2-part series on the digital path to purchase (DP2P), I explored why some analysts believe that digital technologies have forever altered the business landscape. Kevin Glacken believes,
“The nature of the digital challenge is evolving rapidly and challenging traditional business models,” write McKinsey & Company analysts Francesco Banfi, Paul-Louis Caylar, Ewan Duncan and Ken Kajii. “The initial wave that
“Physical retail stores have long been considered both places to research and to purchase products,” write McKinsey & Company analysts Francesco Banfi, Paul-Louis Caylar, Ewan Duncan and Ken Kajii. [“E-journey: Digital marketing
In Part 1 of this two-part series, I discussed how marketing is getting more personal. I also noted that today’s successful marketers are providing consumers with “calls to action” and great experiences.
As businesses have created more ways to reach out to customers, deciding how to reach out has become increasingly complicated. In the days before newspapers, proprietors simply hung a sign on the
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