Big Data and the Revolution in Marketing
“Driving analytics against big-data is causing marketers to rethink what they do from the ground up,” writes Kim Davis. In fact, Davis believes that big data is fomenting a revolution in marketing.
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“Driving analytics against big-data is causing marketers to rethink what they do from the ground up,” writes Kim Davis. In fact, Davis believes that big data is fomenting a revolution in marketing.
“Back in 2011, Victoria Taylor wrote an article entitled, “Supply Chain Management: The Next Big Thing?” [Bloomberg BusinessWeek, 12 September 2011] For that article, she interviewed William Verdini, an associate professor and
“As the modern business world becomes more and more sophisticated,” writes Emily Holbrook, co-editor of Risk Management Monitor and editor of Risk Management magazine, “so too do the supply chains on which
In his most recent State of the Union address, President Barack Obama stated, “Last year, we created our first manufacturing innovation institute in Youngstown, Ohio. A once-shuttered warehouse is now a state-of-the
“Big Data can present companies with big challenges,” writes Elyse Dupré and Melissa Mazza, from Direct Marketing News, “especially when there’s a gap between what Big Data is and how it can
Applied mathematician and network scientist Samuel Arbesman, a senior scholar at the Ewing Marion Kauffman Foundation and a fellow at the Institute for Quantitative Social Science at Harvard University, offers a unique
In two recent posts (The Future of Big Data, Part 2 and Part 3), I discussed some observations about the connections between big data and marketing made by marketing technologist Scott Brinker.
Recently, the blogsite Riskviews: Commentary on Risk and ERM posted an article entitled Five components of resilience — robustness, redundancy, resourcefulness, response and recovery. [24 January 2013] The post was “adapted from
“Deficiency in transport and communications infrastructure is one of several supply chain barriers that act as obstacles for speeding up global economic growth.” At least that is one of the conclusions of
In Part 2 of this series, I discussed some thoughts on the future of big data offered by marketing technologist Scott Brinker. He wrote that the “big leap” for marketing companies will
All Rights Reserved. Privacy Policy | Terms and Conditions ©2024 Enterra Solutions LLC® | Click for Accessibility
inquiries@enterrasolutions.com
One of our team members will reach out shortly and we will help make your business brilliant!