Category: Supply Chain

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

Categories

Marketing, Math, and Magic

Jason Stewart, who leads content marketing efforts at Demandbase, writes, “B2B marketers … continually blanket the web with their offers and messages in the hopes of magically getting impressions in front of

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Americans Love Their Coupons

Anyone who has followed the travails of retailer J.C. Penny (JCP) knows that the tenure of former CEO Ron Johnson didn’t go well. In fact, some pundits called his leadership “disastrous.” Johnson

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Socially Responsible Packaging

Bruce Horovitz, a marketing reporter for USA Today, recently penned an article discussing how more companies are becoming socially responsible. He credits much of this trend to the Millennial generation, a “trend-setting,

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