In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Erik Brynjolfsson, Yu Jeffrey Hu, and Mohammad S. Rahman believe that mobile technology is forever changing the face of retailing. They write, “Recent technology advances in mobile computing and augmented reality are
Back in 1951, when Oscar Hammerstein II and Richard Rogers wrote their now-famous tune “Getting to Know You,” they weren’t thinking about marketers’ love affair with consumers. Nor did they ever dream
“Emerging markets are more important than ever,” according to Boston Consulting Group analysts, “and they make up a large share of many multinational companies’ revenues and growth.” Despite the importance of emerging
Guy Carpenter, a reinsurance brokerage firm, recently published a report highlighting emerging risks facing the (re)insurance sector. One of the three emerging risks identified was cyber risk. The other two risks were
Retailers and manufacturers never like to see products returned; but, it happens. Evan Schuman contends, “One of the worst parts about managing retail businesses is dealing with unknown future returns.” [“Can Some
Earlier this year “more than 200 executives from leading consumer goods and retail organizations” came “together to focus on how, through a set of collaborative initiatives, the industry can continue to bring
Back in the fall of 2000, three researchers, Lawrence L. Garber, Jr., Eva M. Hyatt, and Richard G. Starr, Jr., conducted a study on “The Effects of Food Color on Perceived Flavor.”
SCE Magazine reports “that company executives are coming under increasing pressure from customers, shareholders and regulators, to better address the issue of supply chain risk.” [“Just How Resilient Is Your Supply Chain?”
Manufacturers and retailers know that packaging serves a number of functions. Good packaging protects the products they contain, attracts the eye of potential buyers, and optimizes retail shelf space. More and more,
In the first segment of this two-part series on predictive analytics, I discussed the potential of analytics for providing a better ROI for marketers as well as how to select the right
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