Category: Supply Chain

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Surviving in the Omni-channel World

Erik Brynjolfsson, Yu Jeffrey Hu, and Mohammad S. Rahman believe that mobile technology is forever changing the face of retailing. They write, “Recent technology advances in mobile computing and augmented reality are

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Millennials: Getting to Know You

Back in 1951, when Oscar Hammerstein II and Richard Rogers wrote their now-famous tune “Getting to Know You,” they weren’t thinking about marketers’ love affair with consumers. Nor did they ever dream

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Getting to Know Emerging Markets, Part 1

“Emerging markets are more important than ever,” according to Boston Consulting Group analysts, “and they make up a large share of many multinational companies’ revenues and growth.” Despite the importance of emerging

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Getting a Handle on Returned Merchandise

Retailers and manufacturers never like to see products returned; but, it happens. Evan Schuman contends, “One of the worst parts about managing retail businesses is dealing with unknown future returns.” [“Can Some

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Sensing Food: The Role of Color

Back in the fall of 2000, three researchers, Lawrence L. Garber, Jr., Eva M. Hyatt, and Richard G. Starr, Jr., conducted a study on “The Effects of Food Color on Perceived Flavor.”

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