In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
I have no idea when consumer segmentation was first introduced as a targeted marketing tactic. I suspect it may have started in the apparel industry where the obvious differences between men and
There is a lot of talk about the Internet of Things (IoT); but, most analysts agree that the IoT is in its infancy. Amber Markim, an Operations & Marketing Assistant at Flash
Nearly a year ago I laid out my vision of what supply chains might look like in the future.[1] With the Supply Chain Insights Global Summit nearly upon us, a conference Enterra
“Shopping is going digital,” assert analysts from UPS, “and digital is moving to smartphones.”[1] For years, the digital path to purchase has moved increasingly from personal computers to mobile technologies. In the
Nearly half (48.5%) of executives surveyed by Narrative Science indicate that “automated communications that give business audiences data they can use to make effective business decisions” is one of the primary reasons
“There is general unease about the state of the global economy with its increase in operational risk,” writes the staff at Material Handling & Logistics (MH&L).[1] That’s why Adam Robinson (@TweetsByARob), Director
The business world is awash with buzzwords, new technologies, and inflated promises. There’s so much of it that Drew Breunig (@dbreunig), Vice President of Strategy at PlaceIQ, reminds us that when we
“What if you could predict what products or services your customers wanted before they did,” asks Dr. James Canton (@futureguru), CEO of the Institute for Global Futures. “What if you knew how
“Every industry is ripe for digital disruption and the supply chain industry is no exception,” writes Margaret O’Donnell, a Program Manager at Rutgers Business School Executive Education. “For example, we’re moving from
The digital path to purchase has been growing for years. Laura Stevens (@LauraStevensWSJ) reports, “For the first time, consumers say they bought more of their purchases on the web than in stores,
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