The "Person" is the Most Important Part of Personalization Marketing
“If there is one thing you can learn about marketing,” writes Sari Gabbay, “it’s that just because you create a service or product, and it came from your vision this does not
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
“If there is one thing you can learn about marketing,” writes Sari Gabbay, “it’s that just because you create a service or product, and it came from your vision this does not
“Those who insist that every [customer] is created equal merely ensure that ‘the worst customers get better service than the best,” Bob Sabath, a discipline expert in supply chain management with Trissential,
When you hear the term “social intelligence,” what comes to mind? The term has been applied to two very different subjects. The term is most widely used in a new scientific field
A couple of years ago the staff at Supply Chain Standard wrote an article entitled “Ten issues that keep supply chain leaders awake at night.” [8 November 2011] The number four issue
“Now more than ever before businesses have tons of data on what customers want,” writes Erik Sherman. “Too bad they don’t have a clue what to do with it.” [“Oops: Big Data
Most manufacturers and retailers continue to see enormous potential for growth in China. To become the pot of gold that manufacturers and retail hope for, Douglas Alexander, Principal Consultant at Component Engineering
People continue to flock to cities. Although some migration is forced (see, for example “China’s Great Uprooting: Moving 250 Million Into Cities,” by Ian Johnson, New York Times, 15 June 2013), most
In Part 1 of this two-part series, I discussed a Harvard Business Review article written by Wes Nichols, cofounder and the CEO of MarketShare, a global predictive-analytics company headquartered in Los Angeles.
Recently Adrian Gonzalez penned an article about supply chain trends. [“What Are Your Top 10 Supply Chain Trends?” Logistics Viewpoints, 10 July 2013] The inspiration for Gonzalez’ article was a presentation given
“Wanting to reach your target audience is one of the things that can help business owners grow their business,” writes Kim Beasley. “Keep in mind that just marketing anywhere and everywhere won’t
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