Category: Big Data

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

Categories

All Customers are not Created Equal

“Those who insist that every [customer] is created equal merely ensure that ‘the worst customers get better service than the best,” Bob Sabath, a discipline expert in supply chain management with Trissential,

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Social Intelligence and Business

When you hear the term “social intelligence,” what comes to mind? The term has been applied to two very different subjects. The term is most widely used in a new scientific field

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Supply Chain Segmentation

A couple of years ago the staff at Supply Chain Standard wrote an article entitled “Ten issues that keep supply chain leaders awake at night.” [8 November 2011] The number four issue

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Big Data: Do Marketers Get It?

“Now more than ever before businesses have tons of data on what customers want,” writes Erik Sherman. “Too bad they don’t have a clue what to do with it.” [“Oops: Big Data

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China’s Middle Class Consumers

Most manufacturers and retailers continue to see enormous potential for growth in China. To become the pot of gold that manufacturers and retail hope for, Douglas Alexander, Principal Consultant at Component Engineering

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Reaching Your Target Audience

“Wanting to reach your target audience is one of the things that can help business owners grow their business,” writes Kim Beasley. “Keep in mind that just marketing anywhere and everywhere won’t

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