Bradd C. Hayes is the active editor of this blog.
Charles Dickens, the author famous for writing A Christmas Carol, once wrote: “I have always thought of Christmas time, when it has come round, as a good time; a kind, forgiving, charitable time;
Predictions being made for 2014 in the marketing arena include prognostications about targeted marketing, data analytics, customer experience, and data integration. There a number of sources for predictions in the marketing sector
Leslie Ayers writes, “You wouldn’t be in business without a clear understanding of your target audience.” [“Why and How to Use Persona Marketing,” Intuit Small Business Blog, 6 November 2013] She continues,
Pundits have been predicting that Big Data is going to be Big Business for a few years now. Lisbeth McNabb believes that 2014 may finally be the year when companies truly grasp
Since 2006 IBM has offered up its “5 in 5″ predictions that discuss five “Innovations that will change our lives in the next five years.” [“The 5 in 5,” IBM] This year
In a post entitled Innovation Variety: Doblin’s Ten Types of Innovation, I discussed the ten types of innovation identified by Larry Keeley, Ryan Pikkel, Brian Quinn, and Helen Walters in their book
Earlier this year, the Bureau Van Dijk reported, “Fraud cases around the world have seen a significant increase in the first half of 2013, with incidents totalling over half a billion pounds
With a plethora of daily headlines available touting the benefits and/or challenges associated with Big Data analytics, most people understand that we have entered a new era of analysis. One of the
The folks at Hubspot put together an informative slideshare presentation for this holiday shopping season entitled “47 Stats for Remarkable Holiday Marketing in 2013.” As one of the opening slides declares, the
In two previous posts (Educating Our Children: The Earlier the Better and The Importance of Pre-School), I discussed how study after study continues to pile up evidence about the importance of early
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