Enterra Insights

In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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The Dawn of Cognitive Computing

By now, most people have heard of IBM’s Watson computing system that famously defeated two past champions on the television show Jeopardy! Watson has moved from competing on game shows to helping

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Context versus Content Marketing

“Face it,” writes Carlton A. Doty (@carldoty), “Your brand is defined by the interactions that people have with it. While that’s not what we typically think of as marketing, it ought to

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