Enterra Insights

In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Marketing to Generation Z Consumers

Members of Generation Z (children born between roughly 1996 and 2010 and sometimes referred to as “centennials”) are the new darlings of marketers. According to some analysts, they control $44 billion in

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Blockchain and the Global Food Chain

Blockchain is one of the newest buzzwords making a splash in the tech world. Most famously, blockchain is associated with so-called crypto-currencies like Bitcoin and Ethereum. It turns out, however blockchain technology

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Generation Z is Coming of Age

Retailers and marketers must always keep an eye on the future. Although millennials (aka Generation Y) remain prime targets for today’s products and services, members of Generation Z (children born between roughly

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Presidents Day 2018

Today Americans celebrate Presidents’ Day even though the official name of the holiday remains George Washington’s birthday. Although Washington’s Gregorian calendar birthday is 22 February, he was born on 11 February 1732

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