Bradd C. Hayes is the active editor of this blog.
New technologies always open doors to new opportunities and new possibilities. Nevertheless, business consultants caution executives not to pursue the latest shiny toy without a good reason. Those consultants often repeat the
The rise of e-commerce and the consumer digital path to purchase has been a nightmare for some retailers from which they can’t awake. This has been especially true for large, traditional brick-and-mortar
A few years ago, Tom Cruise and Emily Blunt starred in a science fiction film entitled “Edge of Tomorrow.” The marketing tagline for the movie was “Live. Die. Repeat.” In the film
Over the past few years, the U.S. economy has boomed and unemployment rates have fallen. While the full impact of current trade and immigration policies remain uncertain, one thing is certain —
The deeper we journey into the Information Age the more likely we are to find ourselves conversing with smart machines. For the technically-challenged among us, communicating with a computer can sound daunting.
Whether you call this the Information Age or the Digital Age, it is characterized by the unrelenting generation of massive amounts of data (aka Big Data). Companies often struggle to deal with
New technologies are always subject to hype and blockchain (aka distributed ledger) technology is no different. Matthew Lieberman (@MBLieberman), an Advisory Marketing Leader at PwC, writes, “I’m going out on a limb
This year’s Veterans Day celebration marks the 100th anniversary of the end of the First World War. Katie Mettler (@kemettler) reports, “[in 1918,] at the eleventh hour on the eleventh day of
Holiday marketing is about to ramp up to its usual frenetic pace. Although online shopping has increased about 15% each year for the past few years, brick-and-mortar retailers still attract a fair
Over the past few years, stories about big data have ranged from articles declaring big data a big flop to those insisting big data is a big boon to business. I daresay,
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