Enterra Insights

In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Humans and Smart Machines can become BFFs

In times past, acronyms were primarily used by military personnel and business consultants. Since the advent of mobile phones and texting, younger generations are using acronyms as texting shorthand. One such acronym

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Targeting Generation Z Consumers, Part 1

The marketing world loves to generalize. Historically, generalizations made targeting consumers easier. One of the most widely referenced segmentations used by marketers is the artifice of “generations.” With baby boomers entering their

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