
The Impact of the Digital Path to Purchase
Thirty years ago few people would have predicted a growing number of consumers would complete much of their shopping using a mobile phone. It was only 29 years ago Tim Berners-Lee invented
Bradd C. Hayes is the active editor of this blog.
Thirty years ago few people would have predicted a growing number of consumers would complete much of their shopping using a mobile phone. It was only 29 years ago Tim Berners-Lee invented
When Neil Armstrong took his first step on the moon, there were people still living who remembered a time before airplanes took to the air. Those people marveled at the pace of
One of the traits setting humans apart from other animals is imagination. Albert Einstein once remarked, “The true sign of intelligence is not knowledge but imagination.” Science fiction writers, futurists, and even
Humans yearn for a glimpse of the future. This yearning is why people visit oracles, study the stars, consult shamans, get their palms read, stare into crystal balls, turn over tarot cards,
There has been an enormous amount of hype about big data. The World Economic Forum declared big data a valuable resource like oil or gold. People forget, however, that extracting oil or
We all know planning is important. Benjamin Franklin once declared, “By failing to prepare, you are preparing to fail.” While that concept seems straight forward, supply chain planners are faced with a
Walmart recently made headlines when it toughened delivery demands for its suppliers. Reporting on this development, Jennifer Smith (@jensmithWSJ) and Sarah Nassauer (@SarahNassauer) write, “Looking to cut inventory while meeting e-commerce demands,
What’s the purpose of marketing? You might think that question has an easy answer. It doesn’t. What started me thinking about this subject was an article by Tim Burke (@t1mburke), CEO of
Gone are the days when a consumer decides they need something and their only choice is to head to the store to buy it. Even when a consumer concludes making an in-store
The late Emma Goldman, a twentieth century anarchist and political activist, once stated, “If I can’t dance to it, it’s not my revolution.” The latest industrial revolution, labeled Industry 4.0, is a
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