The Purpose of Marketing
April 19, 2019
What’s the purpose of marketing? You might think that question has an easy answer. It doesn’t. What started me thinking about this subject was an article by Tim Burke (@t1mburke), CEO of
Enterra Insights
In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Categories
Omnichannel Operations Benefit from Cognitive Computing
April 18, 2019
Gone are the days when a consumer decides they need something and their only choice is to head to the store to buy it. Even when a consumer concludes making an in-store
Industry 4.0: The Slow Revolution, Part 2
April 17, 2019
The late Emma Goldman, a twentieth century anarchist and political activist, once stated, “If I can’t dance to it, it’s not my revolution.” The latest industrial revolution, labeled Industry 4.0, is a
Industry 4.0: The Slow Revolution, Part 1
April 16, 2019
A revolution in manufacturing is fomenting — at least that’s what we’ve been told for nearly a decade. The revolution is often labeled “Industry 4.0” signaling it’s the fourth industrial revolution. According
Human/Machine Collaboration in the Workplace
April 15, 2019
According to tradition, in 1775, Paul Revere rode from Boston to surrounding areas hollering, “The redcoats are coming! The redcoats are coming!” It was a warning to people that revolution was in
Grocery Shopping in the Digital Age
April 12, 2019
The digital age is transforming almost every industry and the food and drink sector is no exception. One might not immediately think about supermarkets when the topic of digital enterprises is raised;
Supply Chain Complexity and Technology
April 11, 2019
As the world becomes more complex, people seem to long for simpler times. The problem with such daydreams is that “simpler times” had their own challenges and, as we all know, there
Cognitive Computing: The Foundation of Future Business
April 10, 2019
There can be little doubt the business landscape is shifting rapidly. The digital age has knocked some businesses off their foundations and rocked entire industries. Business consultant Steve Ardire and Charles Roe,
When Marketing, Whom Should You Target?
April 9, 2019
Marketing involves getting the right message to the right person at the right time to influence their purchasing decisions. BJ Bueno, founder of The Cult Branding Company, offers up 52 different types
Leonardo da Vinci and Supply Chain Management
April 8, 2019
The world is becoming so specialized it’s difficult to find generalists in almost any field of endeavor. Supply chain managers probably come as close to being generalists as anyone in the business
