Bradd C. Hayes is the active editor of this blog.
Nothing is more important, or more satisfying, for a brand than creating loyal customers. According to Holly Hughes (@hollyjhughes), Chief Marketing Officer for BAI, loyal customers begin as happy customers. “It’s no
Summer is here — unofficially at least. It’s a bit ironic that Memorial Day, a solemn day dedicated to remembering those who have fallen fighting America’s wars, is more often celebrated as
Worries about future job sustainability continue to make headlines as automation and artificial intelligence take on more tasks in factories, office spaces, construction sites, and other work places. Some prime age workers,
As consumers increasingly take the digital path to purchase, reaching them with the right offer at the exact moment they are making purchasing decisions is critical. This new age truism brought artificial
Manufacturing has been the lifeblood of the global economy for hundreds of years. Because manufacturers have historically moved factories to regions featuring cheap labor and few regulatory restrictions (sometimes referred to as
I recently read a headline calling today’s consumers “entitled.” To feel entitled a person must believe they are “inherently deserving of privileges or special treatment.” I’m not sure today’s consumers feel entitled
An anachronism is “a thing belonging or appropriate to a period other than that in which it exists, especially a thing that is conspicuously old-fashioned.” People who live in Pennsylvania are familiar
Individuals old enough to remember the 1950s might recall the optimism of that decade. The world was getting back to work after fighting a devastating world war. People were building new houses,
The world is often divided into two camps: optimists and pessimists. Pessimists look into the future and see a dystopia in which most human workers are made redundant by artificial intelligence (AI)
In the musical “The King and I,” Anna sings, “Getting to know you. Getting to know all about you. Getting to like you. Getting to hope you like me.” Those lyrics could
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