When Marketing, Whom Should You Target?
Marketing involves getting the right message to the right person at the right time to influence their purchasing decisions. BJ Bueno, founder of The Cult Branding Company, offers up 52 different types
Bradd C. Hayes is the active editor of this blog.
Marketing involves getting the right message to the right person at the right time to influence their purchasing decisions. BJ Bueno, founder of The Cult Branding Company, offers up 52 different types
The world is becoming so specialized it’s difficult to find generalists in almost any field of endeavor. Supply chain managers probably come as close to being generalists as anyone in the business
A couple of years ago at the First Annual Enterra Solutions® Cognitive Computing Summit, I asked the Venerable Tenzin Priyadarshi, Director of the Ethics Initiative at The Dalai Lama Center for Ethics and
The list of brick-and-mortar retail store bankruptcies continues to grow as the so-called Retail Apocalypse deepens. It has been estimated more than 20,000 storefronts have closed over the past couple of years.
Business executives are still trying to figure out how best to leverage machine learning. They are finding it’s not always easy to separate hype from reality. Back in 2016, Lukas Biewald (@l2k),
Trust is defined as firm belief in the reliability, truth, ability, or strength of someone or something. In talks with the Soviets about nuclear disarmament, Ronald Reagan famously stated, “Trust, but verify”;
Beware what you read today. I toyed with the thought of writing a completely fake story about some non-existent technological breakthrough like a sentient quantum computer; but, with so much fake news
We seem to be living at time when the complexities of the world make us long for simplicity. People from politicians to preachers constantly present us with simplistic “this or that” choices
Vince Lombardi, the late, great football coach, once stated, “Perfection is not attainable, but if we chase perfection we can catch excellence.” Logistics professionals could adopt that statement as their motto. Half-a-decade
Retailers have always been curious about the paths consumers take when they decide something needs to be purchased. Historically, when consumers needed something, they made their way to a bazaar, a marketplace,
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