Enterra Insights

In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Walmart again Raises Chargeback Stakes

Walmart recently made headlines when it toughened delivery demands for its suppliers. Reporting on this development, Jennifer Smith (@jensmithWSJ) and Sarah Nassauer (@SarahNassauer) write, “Looking to cut inventory while meeting e-commerce demands,

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The Purpose of Marketing

What’s the purpose of marketing? You might think that question has an easy answer. It doesn’t. What started me thinking about this subject was an article by Tim Burke (@t1mburke), CEO of

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Industry 4.0: The Slow Revolution, Part 1

A revolution in manufacturing is fomenting — at least that’s what we’ve been told for nearly a decade. The revolution is often labeled “Industry 4.0” signaling it’s the fourth industrial revolution. According

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Grocery Shopping in the Digital Age

The digital age is transforming almost every industry and the food and drink sector is no exception. One might not immediately think about supermarkets when the topic of digital enterprises is raised;

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