Empowered Consumers Require Omnichannel Strategies
We’re all familiar with the adage “knowledge is power.” The quote finds its origins in Sir Francis Bacon’s book Meditationes Sacrae, which was published in 1597. Written in Latin, the actual quote
Bradd C. Hayes is the active editor of this blog.
We’re all familiar with the adage “knowledge is power.” The quote finds its origins in Sir Francis Bacon’s book Meditationes Sacrae, which was published in 1597. Written in Latin, the actual quote
Most people are aware the World Economic Forum declared data a valuable resource like gold. If the analogy is accurate, can an enterprise have too much data? Few people would argue an
Technology is constantly changing and efforts to keep up with those changes can be both head-spinning and costly. Nevertheless, there are some technologies that must be adopted in today’s business environment. One
Nothing is more important, or more satisfying, for a brand than creating loyal customers. According to Holly Hughes (@hollyjhughes), Chief Marketing Officer for BAI, loyal customers begin as happy customers. “It’s no
Summer is here — unofficially at least. It’s a bit ironic that Memorial Day, a solemn day dedicated to remembering those who have fallen fighting America’s wars, is more often celebrated as
Worries about future job sustainability continue to make headlines as automation and artificial intelligence take on more tasks in factories, office spaces, construction sites, and other work places. Some prime age workers,
As consumers increasingly take the digital path to purchase, reaching them with the right offer at the exact moment they are making purchasing decisions is critical. This new age truism brought artificial
Manufacturing has been the lifeblood of the global economy for hundreds of years. Because manufacturers have historically moved factories to regions featuring cheap labor and few regulatory restrictions (sometimes referred to as
I recently read a headline calling today’s consumers “entitled.” To feel entitled a person must believe they are “inherently deserving of privileges or special treatment.” I’m not sure today’s consumers feel entitled
An anachronism is “a thing belonging or appropriate to a period other than that in which it exists, especially a thing that is conspicuously old-fashioned.” People who live in Pennsylvania are familiar
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