Enterra Insights

In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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The Importance of Buyer Personas

Sellers have always understood that knowing their customers is important. During the days of the traveling salesman, the best salesmen personally knew their customers. They became friends with their customers. They learned

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S&OP: Middle-aged or Never Grown Up?

Sales and Operations Planning (S&OP) has been around for three decades. In human terms, the process should be entering its golden, middle years of life. Many pundits, however, believe the S&OP process,

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