Enterra Insights

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd Hayes is the active editor of this blog.


Customer Experience and Technology

The pandemic has increased the importance of customer service and customer experience. In a previous article, I wrote, “As we struggle to find a way out of the pandemic, companies can help

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Got Data?

Nearly two decades ago, the dairy industry launched a famous advertising campaign with the logo “Got milk?” The campaign featured advertisements in which people found themselves in desperate need of a glass

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Technology Can Help Feed the World, Part 2

Most people have heard the term “Industry 4.0” used to describe the emerging fourth industrial revolution. Some experts are now referring to the technological revolution unfolding in agriculture as “Farming 4.0.” Lenore

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Technology Can Help Feed the World, Part 1

With the world’s population continuing to grow and climate change altering growing conditions around much of the world, food security has become one of humanity’s most pressing issues. Half-a-dozen years ago, Rod

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Is There a Future for Smart Cities?

Futurists and science fiction writers spend a lot of time thinking about what future urban environments are going to look like. Futurists are generally optimistic, while science fiction writers often portray dark,

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Does Geography Matter in the Digital Age?

Nearly a quarter century ago, Professor Stanley D. Brunn described the Internet as “the new world” and wondered if it would offer a new geography to humankind. He wrote, “The earliest humans

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