Enterra Insights

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd Hayes is the active editor of this blog.


National Random Acts of Kindness Day 2024

Some people might think that National Random Acts of Kindness Day was started to counter the nastiness that now characterizes politics in America. They would be incorrect. According to the staff at

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The Importance of Causality in Corporate Decision-making

“When it comes to data-driven decision-making,” writes Rafi Katanasho, the APAC Chief Technology Officer at Dynatrace, “businesses often have mission-critical questions they want answered. Questions like, ‘Why aren’t customers completing their transactions?’,

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Trends 2024: Risk Management

Everyone is happy when things go as planned. Unfortunately, in a world characterized by volatility, uncertainty, complexity, and ambiguity, things seldom go as planned. That’s the main reason why supply chain experts

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Is it Time to End Generational Marketing?

We’re all familiar with generational labels like Baby Boomers, Generation X, Millennials, and Generation Z. Harvard professor Louis Menand believes it’s time to end generational marketing because “the concept gets social history

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Data Privacy Day 2024

Data privacy is a big deal. It’s also a big challenge. We sit on the cusp of a new business era driven by artificial intelligence (AI); however, without data AI doesn’t work.

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Is Vertical Farming Falling Flat?

As a result of climate change, global food value chain security is increasingly being called into question. According to experts, partial solutions to improve food security include moving some agriculture indoors and

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Trends 2024: Artificial Intelligence

Few technologies stir human emotions as much as artificial intelligence (AI). Some people anticipate great things happening thanks to AI, while others feel only deep anxiety about humanity’s future. Regardless of your

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Why All the Hype about Hydrogen?

Anyone who follows U.S. politics knows there is a wide divide between Democrats and Republicans when it comes to green energy. Some of these differences can be explained by the fact that

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