Bradd C. Hayes is the active editor of this blog.
With cookies going away, ad blocking becoming popular, and regulations concerning how personal data can be used on the rise, brands are scrambling for ways to reach their target consumers. Many brands
I admit I was deliberating trying to be cute when I wrote the headline to this article. I wanted to make the point that the English language can be perplexing for both
A simmering cold war between Facebook and Apple has recently heated up. Back in 2019, journalist David Ingram (@David_Ingram) noted, “Apple CEO Tim Cook has rarely missed an opportunity in the past
John Wanamaker, the late department store magnate, once stated, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Marketers continually try to eliminate what
As I noted in a previous article, demographic “generations” — like baby boomers and millennials — are an artifice created by marketers and the media as a way to reach out to
There is no doubt that social media has been phenomenally successful. It is a rare individual who has never heard of Facebook or Twitter. When it comes to using social media platforms
“By now,” writes Mike Isaac, “Facebook is very, very good at saying sorry.” [“Facebook Says It’s Sorry. We’ve Heard That Before.” The New York Times, 30 June 2014] The latest apology is for conducting
Today you’ll notice that there is a new name, look, and feel to the blog. The change was made to complement the new Enterra Solutions® website. It seemed fitting to make the
In a post entitled Collaboration and Social Media, I indicated that I would write a future post about how consumers are beginning to warm to the idea of using social media outlets
After publishing my last post on social media and the supply chain [More Thoughts on Social Media’s Impact on Supply Chains], I received a nice note from Ashly Li, whom I quoted
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