Enterra Insights

Tag: Retail

In this blog, we discuss cognitive computing and other cutting-edge technologies with a focus on supply chain management, autonomous decision-making, and innovation. Other topics of discussion include digital enterprise transformation, autonomous intelligent enterprises, emerging technologies, and global trade. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Halloween on the Rise

Although Christmas still reigns supreme among holidays in the United States, Halloween is gaining ground. According to journalist Francisco Velasquez, Halloween is creeping up on Christmas like a specter in a haunted

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Is it Time to End Generational Marketing?

We’re all familiar with generational labels like Baby Boomers, Generation X, Millennials, and Generation Z. Harvard professor Louis Menand believes it’s time to end generational marketing because “the concept gets social history

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