Bradd C. Hayes is the active editor of this blog.
We’re all familiar with generational labels like Baby Boomers, Generation X, Millennials, and Generation Z. Harvard professor Louis Menand believes it’s time to end generational marketing because “the concept gets social history
Trying to paint a picture of the current consumer packaged goods (CPG) space would require an artist experienced in abstract impressionism. Looking at such a picture, viewers would be forced to ask,
Most everyone is aware of how ubiquitous artificial intelligence (AI) has become. Almost all economic sectors have been impacted by the technology. The marketing sector is no exception. When people discuss AI,
Cookies have been an important part of the marketing world for thirty years. Vlad Gozman (@vladgozman), Founder and CEO of involve.me, writes, “In 1992, Netscape made history by inventing the cookie, enabling
Every year the holiday shopping season seems to come earlier. With just over four score days to go before Christmas, retailers, marketers, supply chain professionals, and consumers are all wondering how this
Many experts are touting the so-called “metaverse” as the next big thing. They might be correct; however, there is a lot of work to be done to make that prediction come true.
Marketing professionals are bracing for new regulations restricting targeted marketing as well as the demise of website cookies. One of the strategies they are resurrecting is contextual marketing. Shama Hyder (@Shama), CEO
Privacy advocates applauded when Google announced it would follow Apple’s lead and discontinue the use of cookies on its search platform. On the other hand, the move had marketers scrambling for ways
“Not so long ago,” writes the Doxee Marketing Team, “data-driven marketing was shrouded in an aura of mystery, a kind of unknown territory into which only technicians with specialized skills could venture.
Earlier this week, the European Parliament “voted its stamp of approval for the two laws — one focused on anticompetitive behavior, the other on content deemed illegal in Europe.”[1] The first law,
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