Bradd C. Hayes is the active editor of this blog.
When shoppers enter a grocery store to buy food and other essentials, they often rely on overhead signs to direct them to various product aisles. Few of them are aware of the
“Without the foundation of Category Management,” declare analysts from the Category Management Association, “shopper marketing is ‘a tale full of sound and fury signifying nothing’.”[1] They explain, “Category Management is the primary
Category Management is a widespread practice in the Consumer Packaged Goods (CPG) sector, yet Winston Weber & Associates (WWA) analysts report, “Well over 50% of CPG manufacturers say they are not getting
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