Enterra Insights

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd Hayes is the active editor of this blog.


Christmas 2021

Tomorrow most Christians around the world celebrate the Christmas holiday. Thanks to the lights, tinsel, trees, and presents associated with this end-of-the year-end celebration, even some non-Christian countries will join in on

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Marketing and Machine Learning

The holiday season is also the advertising season. Consumers confront mailboxes full of catalogs and are exposed to many more ads via other media channels. Journalist Paul Hiebert (@hiebertpaul) reports that digital

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Machine Learning Beyond the Hype

If a new technology doesn’t live up to its hype, companies can waste a lot of money investing in it. Analysts at Gartner understand this, which is why they developed their famous

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Innovation and Problem-Solving

We’ve all heard the old proverb: “Necessity is the mother of invention.” The television show McGyver was built around that premise. The proverb has been a truism for over two millennia. Nicole

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