Enterra Insights

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd Hayes is the active editor of this blog.


Stressing the Consumer in CPG

Among other changes the COVID-19 pandemic wrought on the business landscape, was how consumers made their purchases and what they bought. Prior to the pandemic, consumer packaged goods (CPG) manufacturers and retailers

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The New Age of Online Commerce

The impact of the Covid-19 pandemic on ecommerce is well documented. In the United Kingdom, reports Fiona Briggs, Editor of Retail Times, “Online sales in the retail sector saw five years of

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Targeted Marketing in the New Apple iOS Era

Consumers are becoming more skeptical about efforts to track their virtual activities. As a result, governments continue to pass laws and regulations dealing with how organizations can gather, store, and use personal

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Cognitive Computing and Complexity

Although the majority of us wouldn’t like giving up the technologies we rely on to make life easier, there is always a nagging feeling that a simpler life would make us happier.

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The Supply Chain Links to Blockchain

We’ve all heard the saying, “The job’s not over until the paperwork is done.” Often the saying is attached to a cartoon showing someone sitting on a toilet reaching for the toilet

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Mining Mountains of Data for Insights

Most of us try to improve our understanding of the world around us by comparing things that may be difficult to comprehend with things we do recognize. That’s why metaphors and analogies

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The Changing Nature of Online Grocery Shopping

One of the economic sectors witnessing a significant increase in online sales during the pandemic was the grocery sector. Daniel Keyes, a Research Associate at Business Insider Intelligence, explains, “The coronavirus pandemic

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Getting to Know Artificial Intelligence Terms

In today’s business environment, the term “artificial intelligence” (AI) is tossed easily into many conversations. People seem to understand, in a general way, what is being discussed; however, according to Michael I.

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