Enterra Insights

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd Hayes is the active editor of this blog.


Companies Must Pay Attention to Their ESG

Over half-a-century ago, economist Milton Friedman wrote a polarizing essay entitled “The Social Responsibility of Business is to Increase its Profits.” The essay is still being discussed and debated. In that essay,

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The Metaverse is No Game for Retailers

According to tech futurist and metaverse expert Cathy Hackl (@CathyHackl), “No official definition yet exists for the metaverse, but companies can’t afford to wait until one does or the metaverse fully evolves

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Artificial Intelligence and Deepfakes

If you are a movie lover, you have probably marveled over the sophistication of computer-generated images (CGI). Dinosaurs and aliens have never looked more real on screen. We know those images are

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Is It Too Late to Join Industry 4.0?

Back in January, the editorial team at Manufacturing and Engineering Magazine (MEM) published an article with the headline, “If You Haven’t Automated and Added Robotics — It Might be Too Late.”[1] The

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Remembering D-Day: A Logistics Miracle

The men and women who participated in the Second World War have nearly all passed; nevertheless, the remarkable achievements they accomplished still inspire awe. Perhaps one of their most impressive feats was

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Conflict Worsens Global Food Insecurity

“Conflict breeds hunger,” writes Marie Haga, Associate Vice-President of External Relations and Governance at the UN’s International Fund for Agricultural Development. “It can displace farmers and destroy agricultural assets and food stocks.

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Championing Supply Chain Digitalization

We live in a digital age in which, according to Yossi Sheffi (@YossiSheffi), Director of the MIT Center for Transportation & Logistics, big data is an organization’s most valuable asset. “The well-worn

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