Category: Retail

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Brand Loyalty: Does It Matter?

How important is customer loyalty? Business consultant Jeffrey Gitomer (@gitomer) insists, “Customer satisfaction is worthless. Customer loyalty is priceless.”[1] On the other hand, A.G. Lafley, former CEO of Procter & Gamble, and

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Halloween 2021 Predictions

In her book Welcome To Rosie Hopkins’ Sweetshop Of Dreams, author Jenny Colgan (@jennycolgan) wrote, “[Halloween] is the crack between the last golden rays of summer and the dark of winter; the

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