In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Direct-to-Consumer (DTC/D2C) sales took off when e-commerce became a reality. As consumers increasingly use the digital path to purchase, DTC sales become an important channel for many brands. The pandemic accelerated this
Most people are familiar with the old proverb, “Every cloud has a silver lining.” The obvious meaning of the proverb is that, in every difficult situation, one can generally find a more
From demand planning to manufacturing to trade promotion optimization, data is essential for almost every aspect of consumer packaged goods (CPG) company operations. Journalist Tina Wilson explains, “While the evolution of the
One of the unexpected consequences of the pandemic is a new appreciation by consumers for shelf-stable foods and other consumer packaged goods (CPG) products. Colin Stewart, Executive Vice President of Business Intelligence
“The consumer path to purchase has become complicated in the digital age.” asserts Kinga Hulewicz (@KingaHulewicz). “Consumers have become savvier, taking more time to research products and services before they buy any.
Last year Kellogg’s was number 54 on Forbes‘ list of innovative companies. Dennis K. Berman wasn’t impressed. “It measures nearly 3 inches by 5 inches, and it’s made from enriched flour, corn syrup
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