Tag: Targeted Marketing

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.


Retail is Ready to Have Fun

Most people are well-aware of the troubles physical retail locations have endured over the past couple of years — exacerbated by pandemic lockdowns. Prior to the pandemic, retailers were concentrating on creating

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End of the Cookie Monster

Sesame Street’s Cookie Monster once stated, “Sometimes me think, what is friend? And then me say: a friend is someone to share last cookie with.” Websites are getting close to sharing their

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Profiles in Leadership: Tim Cook

Character and Values Matter In today’s global environment character and values matter, especially when you lead one of the world’s largest companies. Tim Cook (@tim_cook), CEO of Apple, is setting an example

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Personalization Still Matters

One of the most oft-heard phrases during the pandemic has been: “We’re all in this together.” The reality is, even when suffering through a shared experience, we’re not all alike. Each of

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