Tag: Targeted Marketing
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
In many ways, consumers have been captive audiences during the coronavirus lockdowns. As PwC analysts Derek Baker and Matt Egol (@mattegol) observe, “COVID-19 has forced us to reinvent how we mark special