Direct-to-Consumer (DTC/D2C) sales took off when e-commerce became a reality. As consumers increasingly use the digital path to purchase, DTC sales become an important channel for many brands. The pandemic accelerated this
Tag: Omnichannel Operations
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
It’s almost inevitable you will receive something for Christmas that you don’t want or doesn’t fit. Journalist Kelly Tyko (@KellyTyko) writes, “The thoughts that creep up moments after opening an unwanted gift
Last mile logistics are going to be a big story this holiday season. Caila Schwartz (@CailaSchwartz) , a senior industry strategist at Salesforce Commerce Cloud, reports, “All the traditional last-mile delivery carriers
One consequence of the novel coronavirus pandemic came as no surprise once lockdowns were put in place — a rise in e-commerce. As we approach the height of the 2020 holiday shopping
By most accounts, we are already a month into this year’s holiday shopping season thanks to the coronavirus pandemic. Retail journalist Daphne Howland (@daphnehowland) observes, “To buy more time, the industry is
Hindsight — understanding of a situation or event only after it has happened — is important; however, foresight — the ability to predict or the action of predicting what will happen or