Tag: Omnichannel Operations
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
The light shining in many a retailer’s eye is a reflection of hope that the pandemic is beginning to wind down. Despite growing optimism about the end of the pandemic, retail correspondent
Long before the pandemic forced shoppers online, the trend was clear: Consumers were increasingly taking the digital path to purchase. According to Tom Standage (@tomstandage), editor of The Economist‘s ‘The World in
Direct-to-Consumer (DTC/D2C) sales took off when e-commerce became a reality. As consumers increasingly use the digital path to purchase, DTC sales become an important channel for many brands. The pandemic accelerated this