Tag: Digital Path to Purchase

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Enhancing Digital Customer Experience

With so much commerce moving online, digital customer experience (CX) is becoming increasingly important. According to a 2018 Gartner survey, “Across all industries, at least 84 percent of consumers say their experiences

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Logistics in the City

Logistics in the city might not be as entertaining as the television show “Sex in the City,” however, topically it’s more important. Logistics in the City Stephen DeAngelis March 04, 2021 Logistics

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