In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
The marketing world loves to target consumers by age — grouping them into so-called “generations.” The latest generation to be targeted has been given the nickname Generation Z. Since this group of
Businesses and consumers are constantly engaged in theater-of-the-absurd role playing. The Britannica website explains, “Humankind in this view is left feeling hopeless, bewildered, and anxious.” Why is the relationship between businesses and
The “Song of the Witches,” in Shakespeare’s MacBeth, begins with the familiar line, “Double, double toil and trouble; Fire burn and caldron bubble.” Those might well be lyrics for a modern tune
In a recent New Yorker article, author Louis Menand insists, “It’s time to stop talking about ‘generations.’ From boomers to zoomers, the concept gets social history all wrong.”[1] The thing is, marketers
Today you hear a lot about personalization in marketing and customization in manufacturing. In this increasingly specialized environment, customer segmentation sounds like a step backwards. After all, customer segmentation can be traced
Back in 2020, Google announced it was going to eliminate third-party cookies from its Chrome search engine by the end of this year. The decision made a lot of people unhappy. Google
Consumers are becoming more skeptical about efforts to track their virtual activities. As a result, governments continue to pass laws and regulations dealing with how organizations can gather, store, and use personal
Just over a year ago, Google announced it planned on stopping the use of third-party cookies in Chrome before 2022 — a move similar to what Apple did with its Safari browser
Sesame Street’s Cookie Monster once stated, “Sometimes me think, what is friend? And then me say: a friend is someone to share last cookie with.” Websites are getting close to sharing their
In many ways, consumers have been captive audiences during the coronavirus lockdowns. As PwC analysts Derek Baker and Matt Egol (@mattegol) observe, “COVID-19 has forced us to reinvent how we mark special
