Category: Targeted Marketing

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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The Growing Significance of Propensity Marketing

Businesses and consumers are constantly engaged in theater-of-the-absurd role playing. The Britannica website explains, “Humankind in this view is left feeling hopeless, bewildered, and anxious.” Why is the relationship between businesses and

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End of the Cookie Monster

Sesame Street’s Cookie Monster once stated, “Sometimes me think, what is friend? And then me say: a friend is someone to share last cookie with.” Websites are getting close to sharing their

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