Category: Consumer Packaged Goods
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Consumer packaged goods (CPG) manufacturers and their end-customers constantly engage in a complicated dance that has no choreographed steps. Sometimes CPG manufacturers take the lead and sometimes consumers take the lead. When
Due to the pandemic, e-commerce growth accelerated and manufacturers’ interest in direct-to-consumer (DTC) consumer sales also increased. In the first installment of this article, I discussed some of the considerations manufacturers and
One of the most prominent retail trends accelerated by the pandemic has been increased e-commerce sales. According to Tom Standage (@tomstandage), editor of The Economist‘s ‘The World in 2021‘, “The adoption of new
One of the most prominent trends of the Digital Age is increased traffic on the digital path to purchase. As a result, some experts are wondering what effect this trend will have
“COVID-19 has catapulted us into the future,” declares Ali Amarsy, Senior Vice President of Global Product Strategy at Publicis Commerce. “In 2020, global e-commerce sales growth jumped three years in the first