Category: Consumer Packaged Goods

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.


CPGs and NFTs

The digital world is changing how we interact with one another — both virtually and physically. It is also changing how consumer packaged goods (CPG) companies interact with their customers. One of

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Enhancing CPG Brands

Early in the COVID-19 pandemic, consumers made a run on some products (e.g., toilet paper) leaving store shelves empty and consumers looking for alternatives. As a result, e-commerce channels lit up as

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Brand Loyalty: Does It Matter?

How important is customer loyalty? Business consultant Jeffrey Gitomer (@gitomer) insists, “Customer satisfaction is worthless. Customer loyalty is priceless.”[1] On the other hand, A.G. Lafley, former CEO of Procter & Gamble, and

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Stressing the Consumer in CPG

Among other changes the COVID-19 pandemic wrought on the business landscape, was how consumers made their purchases and what they bought. Prior to the pandemic, consumer packaged goods (CPG) manufacturers and retailers

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