CPGs and NFTs
May 11, 2022
The digital world is changing how we interact with one another — both virtually and physically. It is also changing how consumer packaged goods (CPG) companies interact with their customers. One of
Category: Consumer Packaged Goods
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
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Enhancing CPG Brands
April 13, 2022
Early in the COVID-19 pandemic, consumers made a run on some products (e.g., toilet paper) leaving store shelves empty and consumers looking for alternatives. As a result, e-commerce channels lit up as
Consumer Packaged Goods in the Digital Age
March 4, 2022
The past couple of years have been — to say the least — interesting for the consumer packaged goods (CPG) sector. As Erik Larson (@erikdlarson), Founder and CEO of Cloverpop, observes, “The
Consumer Packaged Goods Manufacturers and Consumer-centric Supply Chains
January 14, 2022
Consumer packaged goods (CPG) manufacturers and their end-customers constantly engage in a complicated dance that has no choreographed steps. Sometimes CPG manufacturers take the lead and sometimes consumers take the lead. When
Brand Loyalty: Does It Matter?
November 15, 2021
How important is customer loyalty? Business consultant Jeffrey Gitomer (@gitomer) insists, “Customer satisfaction is worthless. Customer loyalty is priceless.”[1] On the other hand, A.G. Lafley, former CEO of Procter & Gamble, and
Growing Interest in Direct-to-Consumer Sales, Part 2
September 2, 2021
Due to the pandemic, e-commerce growth accelerated and manufacturers’ interest in direct-to-consumer (DTC) consumer sales also increased. In the first installment of this article, I discussed some of the considerations manufacturers and
Growing Interest in Direct-to-Consumer Sales, Part 1
September 1, 2021
One of the most prominent retail trends accelerated by the pandemic has been increased e-commerce sales. According to Tom Standage (@tomstandage), editor of The Economist‘s ‘The World in 2021‘, “The adoption of new
The Consumer Packages Goods Sector in the Digital Age
July 29, 2021
One of the most prominent trends of the Digital Age is increased traffic on the digital path to purchase. As a result, some experts are wondering what effect this trend will have
Mobile is the Link Between CPG Online and In-Store Sales
June 7, 2021
“COVID-19 has catapulted us into the future,” declares Ali Amarsy, Senior Vice President of Global Product Strategy at Publicis Commerce. “In 2020, global e-commerce sales growth jumped three years in the first
Stressing the Consumer in CPG
May 17, 2021
Among other changes the COVID-19 pandemic wrought on the business landscape, was how consumers made their purchases and what they bought. Prior to the pandemic, consumer packaged goods (CPG) manufacturers and retailers