
Reaching Shoppers this Holiday Season
Holiday marketing is about to ramp up to its usual frenetic pace. Although online shopping has increased about 15% each year for the past few years, brick-and-mortar retailers still attract a fair
In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.
Bradd C. Hayes is the active editor of this blog.
Holiday marketing is about to ramp up to its usual frenetic pace. Although online shopping has increased about 15% each year for the past few years, brick-and-mortar retailers still attract a fair
Most analysts are predicting brisk sales this holiday season that equal or better last year’s sales. Erica Sweeney reports an OpenX survey conducted with the Harris Poll found consumers are optimistic about
Let’s be honest. If your supply chain isn’t ready for the holiday shopping season by now, it’s probably too late to improve it very much. Preparations for the holiday shopping season really
Children around the world awakened this Christmas morn hoping Santa Claus had left them a gift. Not all of those children know where Santa came from (before he moved to the North
Today, a communication (aka letter) sent through the traditional mail system is often referred to as “snail mail” in order to differentiate it from email. There was a time, when the mail
In yesterday’s article, I cited the editorial staff at The Week, which wrote, “Christians see gift giving as a symbolic homage to the Three Wise Men’s tributes to the baby Jesus. In
If you celebrate Christmas, are you wondering what’s resting under your tree this year? Kristen Cloud (@KCloudShelby) reports, “Based on early spending reports from the National Retail Federation (NRF), products in the
Katharine Elizabeth Whitehorn CBE, a British journalist, writer, and columnist, once wrote, “From a commercial point of view, if Christmas did not exist it would be necessary to invent it.” She’s probably
Santa Claus has become a worldwide sales phenomenon who hypes everything from cars to candies. His rise to “Best Salesman in History” status didn’t happen overnight. His story began over 1600 years
Some of us have blessedly short memories when it comes to recalling unpleasant events in our lives. Golfers are even advised to enhance their ability to forget so that they are not