Category: Business

In this blog, we discuss cognitive computing and other technologies with a focus on supply chain management and innovation. Other topics of discussion include digital enterprise transformation, marketing, the Internet of Things, and smart cities. Our goal is to advance the public discussion about how cognitive computing and other advanced technologies affect the world in which we live.

Bradd C. Hayes is the active editor of this blog.

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Beefs About Buzzwords

According to the dictionary, a buzzword is “a word or phrase, often an item of jargon, that is fashionable at a particular time or in a particular context.” Unfortunately, buzzwords generally get

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Brand Loyalty: Does It Matter?

How important is customer loyalty? Business consultant Jeffrey Gitomer (@gitomer) insists, “Customer satisfaction is worthless. Customer loyalty is priceless.”[1] On the other hand, A.G. Lafley, former CEO of Procter & Gamble, and

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Business Intelligence: What Is It?

“Business intelligence (BI) doesn’t seem like a tech term that requires much introduction,” writes business journalist Kevin Casey (@kevinrcasey). “It doesn’t even sound all that techie: We know what a business is,

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How Consumer Behavior is Changing

Although history, for the most part, advances predictably, occasionally events, like the COVID-19 pandemic, come along to reset history’s course. Some analysts refer to this as a paradigm shift. When such a

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